Campaign Structure
Reviewing account structure to identify inefficiencies and optimisation opportunities.
✦ Service
Google Ads Audit & Campaign Diagnosis
Most Google Ads accounts underperform not because of the platform but because of poor setup, lack of strategy, and no optimisation.
A professional Google Ads audit uncovers hidden inefficiencies and identifies opportunities to improve performance immediately.
- Identify wasted advertising spend
- Improve campaign conversion rates
- Discover missed keyword opportunities
- Fix structural issues affecting performance
What a Google Ads Audit Reveals Why Most Google Ads Campaigns Fail
A comprehensive audit analyses every part of your advertising account to identify the root causes behind poor performance.
Common issues we see across Australian businesses:
- Broad, irrelevant keyword targeting
- Low Quality Score (increasing CPC)
- Poor ad copy and messaging
- Weak landing pages
- No conversion tracking
Keyword Targeting
Analysing strategy to ensure campaigns target high-intent search terms.
Ad Copy Performance
Evaluating which messaging drives clicks and conversions.
Bidding Strategies
Assessing bidding methods to ensure budget is spent efficiently.
Quality Score
Identifying opportunities to improve ad relevance and reduce costs.
Conversion Tracking
Ensuring all leads, calls and enquiries are accurately tracked.
Why Businesses Need a PPC Audit
Without regular analysis, advertising campaigns become inefficient. A professional audit helps reduce wasted advertising spend and improve performance.
- Where your budget is being wasted
- Opportunities to reduce CPC
- Quick wins to improve conversions
- A roadmap for scaling campaigns
Rising cost per clickLow lead qualityTraffic without conversionsPoor campaign structureIncorrect conversion tracking
Typical Improvement After Audit
What You Receive From the Audit Who Needs a Google Ads Audit
Your Google Ads audit report includes a complete analysis of your campaigns and practical recommendations for improvement.
- Businesses running ads with poor ROI
- Companies scaling campaigns
- Agencies needing a second opinion
Campaign Performance Review
A detailed breakdown of how your campaigns are performing.
Optimisation Recommendations
Clear action steps to improve campaign performance.
Keyword Opportunities
Identification of new keyword targeting opportunities.
Conversion Tracking Analysis
Ensuring leads, calls and enquiries are accurately tracked.
Budget Allocation Insights
Recommendations on where to invest advertising spend.
Growth Opportunities
Insights for scaling campaigns and increasing ROI.
Google Ads Audit Packages
Basic Campaign Audit
Perfect for understanding current performance
- Full account review
- Keyword analysis
- Wasted spend analysis
- Conversion tracking check
- Audit report
Advanced Diagnosis
Complete audit with strategy consultation
- Everything in Basic
- Competitor analysis
- Campaign restructuring plan
- Growth strategy
- 30-minute strategy consultation
Frequently Asked Questions
How long does a Google Ads audit take?
Most audits are completed within 24–48 hours depending on account size.
Do I need an existing Google Ads account?
Yes, an audit reviews existing campaigns to identify performance issues.
Will the audit improve my campaigns?
Yes, the audit identifies optimisation opportunities that can significantly improve ROI.